As it usually happens when I post about Japanese websites, I have no idea of the reason why they did it, I guess just for self-promotion, considering that the only brand name on the site is the one of the agency (Bascule, the same that did Axe Busters some time ago).
Is it an advergame? Probably... For sure it's a weird visual experience about baseball, with a good art direction and remarkable usability, a characteristic that makes it quite easy to find the way around and play.
Adobe is online with a new, impressive website, launched to promote its Creative Suite 3. Everything starts with a card. Move the scroll bar at the bottom to unveil a world of amazing animations created by Goodby, Silverstein & Partners and Mike Kellog.
You can tell they really wanted to impress designers. Copy is practically non-existent...
You know I'm the devil's advocate, but to be sincere I would have l enjoyed a bit of text and, in general some information to put the story in context. As it is now, I feel the experience is great but incomplete. I understand I'm not the target for this product (probably designers are more for a "show, don't tell" approach) but still, I think they could have done something more than a lovely animation exercise.
What do you think?
via Cpluv.
